Welcome to the Barter Blog where we will be discovering the little known world of Barter Trade. Have you heard that cash is king, well “bartering is smarter”. It’s one of the oldest methods of transaction and yes, wealth creation. Barter  or trade (as it is sometimes referred to), is the cashless exchange between parties for goods and services. Bartering was previously a one-on-one exchange of goods or services between two parties, with each party having agreed on the value of the exchange. This seldom happened. People today still believe that this the way barter is transacted. The old method of exchanging say apples for oranges, and neither party being happy is still the misconception regarding bartering. Today, however, there could be nothing farther from the truth. Today’s exchanges are managed by a “third party” business which records the exchanges and issues barter dollars (often referred to as barter credits) to either party, so that if one party has a surplus of barter dollars left over from a transaction, those dollars can be used to exchange with another party for other goods and services. The manager receives a fee for administering the exchanges and also receives a fee for brokering (promoting) the goods and services involved in the transactions. In Australia two names dominate this industry, the largest being Bartercard and the other major player being BBX. They both receive fees for managing the exchanges and promoting members’ goods and services. The members are collectively called “Member Exchanges or Trade Exchanges”. The members are made up of individual businesses from all categories in the economy and from all levels of service and production, including wholesale and retail.

 

So what are the benefits?

PUT SIMPLY BARTERING CAN SAVE YOU A BUCKET LOAD OF CASH, AS YOU ARE TRADING WITH YOUR GOODS AND SERVICES AND NOT CASH.

IN TODAY’S WORLD THE PRESERVATION OF CASH BY BARTERING IS NOT JUST GOOD  BUSINESS IT’S IMPERATIVE FOR WEALTH CREATION.

So if the “Bartering” industry is so important to you and your preservation of cash, why is this barter industry so little known and definitely misunderstood? Well let’s look at it this way, if there was a pot of gold at the end of the rainbow, do you think the person that found it would tell you? No of course not! He would keep going back to that pot every time there was a new rainbow and keep filling up for himself. The secret of how the rich stay rich and no one else makes money is exactly that – a secret. Can you see any of them giving away the secrets to making their millions? They find a way that works and they stick with it while those around them are wondering how it is done.

Barter Misconception 1

A common barter misconception is that you only exchange goods for goods and services for services, but as in the previous example of apples for oranges, being a member of a barter exchange allows you to trade with all the other members and not necessarily just the ones that have traded with you. You can trade your apples for accommodation, a dental visit, a new phone system and so on.

Barter Misconception 2

If you have heard of a Barter Exchange before, perhaps you have heard that they had nothing to offer!  Nothing that you would want! Can’t use Barter Dollars! Etc. Etc. Well the truth is the larger Barter Exchanges have thousands of members to trade with. Ever heard of the WIR Bank(in Switzerland) – it was set up as a result of money shortages in the 1929 Great Depression and it is alive and well today. WIR Bank dollars or credits are as good as the Swiss Franc!

Barter Misconception 3

That Barter Exchanges’ fees are too high! It’s too expensive to become a member! Well how false is this! When has preserving cash been regarded as bad business! Isn’t all that idle stock sitting in the store room costing you money? Aren’t the unused perishables in your café or restaurant costing you real money? Isn’t offering specials and discounts costing you money – Isn’t sitting idly in your office half the day without clients, costing you money and remember you are still paying those fixed costs like staff, rent, office equipment, leasing Etc. Etc. Etc. What about the developer who is sitting on Millions of Dollars$$$$$’s of unsold property? Wouldn’t it be wise to accept a percentage of the retail price in Barter Dollars and use those Barter Dollars through the exchange members for the purchase of say construction material and services such as earthworks contractions, trades people, surveyors, landscapers Etc. Etc.? What about preserving your cash and paying staff incentives in Barter? Wouldn’t it be wise and yes smart to introduce new custom into your business through hundreds of barter exchange members? You will be converting all that excess stock, unused produce, unsold property and your unused time – into profits! That’s smart! The same people, who said the barter exchange had nothing to offer and nothing they wanted, are probably the same who have store-rooms full of excess stock! And the same as those with rotting produce that has not sold and aren’t they the same people who are discounting shelf lines and discounting their menu items? Isn’t it smarter to introduce your goods or services through barter exchange members?

SO LET’S EXPAND OUR KNOWLEDGE AND START DISCOVERING THE SECRETS OF THE RICH – DON’T YOU DESERVE TO BE – RICH!!!!

LET THE BARTERING BEGIN